Thursday 7 October 2010

The great cover-up - X-Factor contestants smuggled in using Snuggies

X-Factor bosses have gone to great lengths to keep their wildcard entrants
identities secret. The four lucky acts were hidden under last year’s
fleecey fashion highlight, the Snuggie. The contestants used the oversized
blanket and its two commodious sleeves to keep themselves under wraps. The
blanket with sleeves has also proven popular with celebrities wanting to
avoid the prying lens of the paparazzi. Bruce Willis and Oprah have all worn
last year’s phenomenon.

About the Snuggie: the fleece number sold more than 1 million units in the
UK last year through UK distributor JML. With a cold, wet winter in store is
proving every bit as popular. JML has sold 100,000 in the last few days. The
idea behind the product is simple. Settle down on your sofa, read a book,
watch a film and you are kept warm. If you reach out to change channel or
want to move pages, your arms wont be exposed to the chill of your sitting
room. They come in several colours. It’s so comfortable it could sabotage
your social life! They are available from www.JMLdirect.com and ASDA for
£14.99.

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