The premise behind it seems to be that a great deal is secured by the assumption that a lot of people will be buy it - which is why it can then be offered at a lower price.
This is what they say:
About Groupola
1) Each day we add a great deal at an unbeatable price.
2) Invite all your friends, because you only get the deal if enough people sign up!
3) Come back the next day to check out what our new deal is being featured.
"What's group buying?"
At Groupola, we call the process of getting the best deals in the city "Group Buying Power" - built on the concept of group buying, where aggregate demand helps to lower prices, we work with local businesses in offering a group discount on their services or products we like to partake in, theatre, restaurants, experience days, spas, workshops and many more activities, which will complete when a an agreed "tipping point" is reached as agreed with the merchant and only if a predetermined "tipping point" number of people sign up for the day's "Groupola"
Find out more and sign-up here
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